See our step-by-step process for creating in-depth buyer guides that help your future customers make the right purchase decision. You'll save thousands on ads every month, and position your product front-and-center in the buying process.
We break down the differences between what a copywriter and a content writer really is. Find out what type of writer you should hire, how to write a job description, and more.
Discover what makes Hotjar's content marketing so good, and get actionable takeaways that you can use to improve your existing content and blog strategy.
Learn how to create actionable, interesting, and differentiated content that drives results for your SaaS company.
Discover our simple and quick steps to take after publishing a blog post to ensure your content has the best chance of delivering results in the short and long term.
Find out how to hire a content marketer without getting burned. Discover skills to look for, hiring techniques, and places to hire high-quality writers in this guide.
List posts are quick to create, but hard to do well. In this post, I break down the key ingredients to writing a list post that helps your reader find what they're looking for, and will help you get it to the top spot in Google.
Discover the best websites, communities, and tactics to hire the best freelance writers for your business. We've used all of these strategies, and can show you which ones are worth pursuing.
Discover our step-by-step process for finding content ideas and prioritizing content to publish. Discover the tools, frameworks, and questions we ask in this guide.
Ranking for a competitor branded keyword is a surefire way to get in front of qualified customers. Find out how to create content that ranks for competitor keywords in this post.
Discover how to grow your traffic on autopilot by outsourcing your content writing with freelancers or agencies and ensure you get the high-quality results you expect, every time.
How much does content marketing cost? We break down the main costs involved in launching your content marketing operations. Hiring writers, agency fees, software... We've covered it all. Read on to find out!
Content marketing software will help you optimize your workflow and improve your content output. Here are some of our tried and tested recommendations for 2020. Discover our favourites in this guide.
Bottom-of-the-funnel content is key to generating conversions from your content marketing efforts. In this guide we show you some of our favourite keyword research strategies to identify BoF content ideas.
Is your company too early-stage for content marketing? It's rarely too early (but it can be), and in this article, I'm going to show you why today might be the day your company starts your content marketing journey.