If you're getting started with content marketing, it's easy to succumb to information overload.
There are so many blog posts, so many tools saying they'll help you, and so many ways to approach your strategy.
But, you should keep things simple.
Don't invest in 50 tools you don't need.
It's a waste of money, and no tool guarantees results if you don't have a clear content strategy and plan in the first place.
To help you get started with content marketing, here is, in our opinion, some of the best content marketing software on the market right now.
These tools will help you get started without having to invest thousands. They'll help you do keyword research, write, and manage your content pipeline with ease.
We've kept our recommendations to budget-friendly options (assuming you've hit product-market fit), so they're ideal for companies getting started on their content marketing journey.
Without further ado, let's jump in.
You don't need to invest thousands of dollars into content marketing software to see results.
Google Docs is the perfect way to get started with content writing and collaborating on content.
If you outsource your content writing you can easily ask your writers to add their content into a shared doc, and leave feedback using comments.
As you know, you can access it for free or as part of your paid G Suite plan.
Due to the collaborative aspect, it's the perfect platform to write your content and get real-time feedback from your team on it.
If you set up a content calendar using Sheets and do your writing in Docs, you can start your content marketing operations for free and get the same results as companies spending thousands on content management systems that do the same thing at their core.
Pricing: Starts at $99/month
All content marketers need access to data on keyword volume to help identity what they should be writing about.
You'll be able to quickly identify keywords and topic ideas, explore what your competitors are writing about, and track your rankings in search.
If you don't have the budget for it, consider trying it out using their affordable trial. You'll be surprised just how much value you can get out of it.
Pricing: Starts at $99.95/month
Another great option for keyword and SEO research, SEMrush offers a wide range of tools to help you grow your content marketing operation.
One of the best parts is their integration with Google Docs.
You input your target keyword, and SEMrush will provide suggestions on how to make your content more SEO-friendly.
We never advocate for complete reliance on a tool like that, as you're writing for people, but there's no denying that they're beneficial.
You'll be able to have a measure of how well your content will perform, even before you publish it.
When it comes to workflow, consider checking how SEO-friendly your article is at the end of the process, rather than doing it as you're writing.
Otherwise, it's tempting to follow the instructions to a tee, and you'll end up sounding like a robot and the content won't be engaging to your readers.
Clearscope is one of the most powerful content marketing tools out there.
It's an AI-powered platform that helps you understand exactly what you should include in your blog posts to give them the best chance of ranking well.
It provides advice on what you should include in your article and what topics to reference so your final blog posts will match the search intent and deliver the business results you want them to.
If you're a startup that's just beginning to invest in content marketing, then Clearscope may be out of your budget. But, it's worth it if you have the resources.
Pricing: Free, or $29.95/month
No blog post on content marketing software would be complete without Grammarly.
We run everything we publish through Grammarly. It shows you where you can improve on:
If you're regularly publishing new content, you want it to reflect your brand in the best way possible.
A blog post containing typos won't do that.
If you run everything through Grammarly before you hit Publish you can be sure that you're not making silly mistakes that could hurt your brand.
Pricing: Free version, or one-time payment of $19.95
Hemingway is another popular tool that helps you proofread blog posts before they go live.
It's easy to get wrapped up in your writing, not realizing that your last sentence went on for the whole paragraph.
Hemingway highlights where your sentences are too hard to read, and makes suggestions on words you can remove or replace to improve clarity.
All of our own content and our client blog posts go through Hemingway before publishing.
It's a simple process and can make sure your content 10x better.
Pricing: Free, or plans start at $4/month
If you're investing in content creation you need a content calendar.
You can create a content calendar in several ways:
We use Notion. It's an extremely flexible tool, and it allows us to plan our content schedule for our clients with ease.
You can add as much information to it as you need, such as due dates, who it's assigned to, status, and any other details you need.
Notion is affordable and can be used for a range of other use-cases, making it a good investment.
If you need blog content but don't have time to spend hours of your day writing engaging content and optimizing it to rank, Contentbulb can help.
We help SaaS, service, and eCommerce businesses create as much content as they need for an easy fixed price per month.
Our writers are subject matter experts, and our in-house SEO team will review your content to make sure it's going to deliver results in the long run.
We can work with your existing content ideas, or help you create a unique, relevant content calendar that fits your brand.
All your content comes complete with relevant title options, images, and a meta description ready, so all you need to do is hit Publish!
Content marketing can be frightening when you're getting started.
The reality is, if your business is generating revenue, it's affordable and easy to start.
Content marketing software can be affordable, and deliver a huge ROI thanks to the positive impact on your output.
The right tools will streamline your team's workflow and improve the blog content they're creating.
If you're looking to scale up your content creation but don't have the in-house team and systems in place, get in touch with Contentbulb - we'd love to help.
See our step-by-step process for creating in-depth buyer guides that help your future customers make the right purchase decision. You'll save thousands on ads every month, and position your product front-and-center in the buying process.
We break down the differences between what a copywriter and a content writer really is. Find out what type of writer you should hire, how to write a job description, and more.